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We are living through an interesting era that allows for the development of new skills, abundant creativity, and instant communication with people situated all over the world.
The best illustration of this is in the palm of our hands. The mobile phone has become a device and platform that supports millions of jobs through its existence.
For example, app stores continue to provide economic opportunities for entrepreneurs of all sizes. This helps anyone with an idea to reach customers around the world and take advantage of new opportunities that would never be possible without it. Creator/freelancer platforms like Fiverr, Gumroad and UpWork offer a global marketplace for professionals to meet and collaborate with clients.
The stark reality of the job market is that some professionals only need a computer and an Internet connection to create economic value. Inside this modern business ecosystem, there are jobs that did not draw much attention only five years ago.
Today, more people are streaming to the following jobs in numbers:
Social Media Influencer
Influencers in social media are people who have grown a reputation for their knowledge and expertise on a specific or a combination of subjects.
They usually publish regular posts about those topics on their social media platforms and generate audiences of people who consume their content. The job opportunity arises when corporate organizations see commercial and marketing value in working with social media influencers. Collaboration between the two groups is made possible because Influencers can set social trends and inspire their audience to purchase specific products or join causes, they are commissioned to promote.
Due to this dynamic, more people have a chance to create job opportunities using their personality, knowledge and unique life experiences. And to be a successful social media influencer, it’s important to write well.
Bloggers were the first group of social media users who used their writing to build communities, wield social influence and make money from it.
Online dating profile writers
Online dating has become ‘acceptable’ in the last few years. It wasn’t too long ago that people raised their eyebrows at couples that started their relationships online.
The proof is in the growing business of writing online dating profiles. These are professionals who write other people’s online dating profiles to increase the chances of attracting potential dates. The process also includes offering pointers on selecting images, editing, tailored dating advice and the writing of personalized bios.
The market exists because not all people find it easy to speak confidently about their character traits. The role of the ghostwriter is to view the client objectively and write about their qualities in a way that presents them in an eye-catching manner.
Newsletters have existed in different forms for a long time. However, it is a fairly new concept to sell writing directly to subscribers.
This type of writing work offers independence for skilled writers who may want to work on their own terms. There is no better feeling than the freedom to decide what you work on, how you spend your time, and whom you do business with.
That’s exactly what Polina Pompliano did when she left her writer & editor job at Fortune magazine. She founded her newsletter The Profile. As a media business owner, she has the task of reading many profiles of people and companies to bring her readers the most thought-provoking stories every Sunday. That is the basis of her business.
The opportunity to monetize writing skills is becoming more popular and viable as corporate businesses commit to adopting new work processes that allow for flexibility. For example, sourcing independent creators to work with in order to meet business objectives.
In the modern economy, the ability to build an audience around your skills can be a lucrative job.
Content (Marketing) Manager
The need for organizations to have regularly updated websites has generated jobs for people who write well and think creatively to contribute to the process.
Working with the newly formed roles of SEO specialists and social media editors, content marketing managers create branded content for businesses. The aim is to engage people, build an audience and make the content easily discoverable.
The content manager creates and publishes media on online platforms. They work with visual graphic designers, app developers and other professionals to produce media properties.
In order to develop a consistent brand for a company, the content manager’s skills must include strong writing and editing skills.
Chief Listening Officer
With the growth of social media consumption, it has become important for organizations to keep their digital ears on the ground.
It has never been easier to chat to businesses. Customers now interact with organizations like they do with friends – on WhatsApp, Twitter, through chatbots, etc.
A C.L.O’s main role is to monitor in-house and outside communications that connect with the organization. This includes gathering information from customers to developing a strategy that helps foster improved relationships with customers and employees.
The growth of these jobs is partly supported by the growth of social media usage and the importance of data in business – the same technologies that were young 10 years ago.